Nespresso opens more than 60 Boutiques per year all over the world. This is a complex process with lots to think about: Targeting the right investments based on the situation, space, purchasing capacity…The Retail Dev team creates many different tools to help field managers better evaluate their efforts and avoid the main pitfalls. They wanted to highlight the support they offer to the different stakeholders, and better educate people on the correct processes.
The challenge was to show a lot of different and complex environments, architecture and technical, financial, HR…in a fun and captivating way. We chose a 3D Lego-type environment…since we are talking about building…!